Parabellum Investments operate very differently from many of their Private equity counterparts. Led by its founder Rami Cassis, Parabellum Investments is a highly operational investor deploying its funds to acquire controlling stakes in operating companies. The company wanted to enhance their brand and reposition the business as a private equity and family office hybrid to create a unique position in the market that better reflected its unique credentials and entrepreneurial approach.

We worked with Parabellum to create a new brand position, visual assets, marketing collateral and a new website. The new brand identity was employed across all customer touch points.