Guides

Using lead scoring to maximise performance

Lead scoring allows you to make the most out of every lead that enters your pipeline, whatever stage of the buying process they are in. This guide will help you understand the lead scoring process and how to use it to maximise your digital marketing performance.

Chapter 1

What is lead scoring?

Discover the basics of grading leads according to how likely they are to become customers. You’ll learn the fundamentals of what lead scoring is and what it isn’t.

Chapter 2

Why should you lead score?

There are many benefits to lead scoring, from identifying the most promising leads quickly and at scale to improving alignment between sales and marketing teams.

Chapter 3

What is the customer lifecycle?

Considering the typical customer lifecycle is essential to the implementation of a productive lead scoring model.

Chapter 4

How to create a lead scoring model

There are five key steps when it comes to creating and launching a lead scoring model. Learn about customer and persona research, establishing demographic and behavioural attributes, and more.

Chapter 5

How to conduct impact analysis

You’ve built and implemented a lead scoring model but how do you know it is working? Impact analysis will arm you with the information you need.

Chapter 6

Key takeaways

Discover our key takeaways for success when it comes to lead scoring.

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